Fractel Shoot
This ongoing collaboration with Fractel has evolved through a shared connection to the running community, blending creative work with genuine involvement in the culture surrounding the brand. What began through community events and mutual relationships within the trail and running space naturally grew into a long-term creative partnership across multiple campaigns and launches.
The collaboration has included appearing as talent across two headwear campaigns and Fractel’s first-ever apparel launch, alongside photographing the launch of the C-Range collection and creating story-led content for the Courtney Ugle x Fractel collaboration. Being immersed within the community itself allowed the work to feel authentic and instinctive, capturing the small in-between moments, energy and connection that make the brand resonate so strongly with its audience.
Spanning both creative production and community involvement, the collaboration required adaptability, storytelling and a strong understanding of the lifestyle and people that sit at the centre of the brand.
